Testing Market Demand With Facebook Ads

Advertising, Internet — Tags: , — adam @ 10:24 pm

Facebook ads can be used to gather some pretty useful data for measuring demand for a new product or service. You can target users by using all kinds of demographic and psychographic filters. For instance: you can target only female users who are between the ages of 22 to 25, are single, live in San Francisco are attending UCSF and listen to Jack Johnson (no, i’m not advertising for a date). That’s some pretty powerful control for a self-service ad platform.

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Setting Up Facebook Connect for Wordpress

Code, Internet — Tags: — adam @ 12:37 am

These steps are needed to prepare your wordpress blog for facebook connect integration using the WP-FBConnect Plugin. The plugin is documented here and you can download it here. The implementation is pretty simple, but there are some caveats as follows.

Step 1:

Add the language attributes wp function to your header(s). The plugin will add the following lanuage attribute for you “xmlns:fb=”http://www.facebook.com/2008/fbml”.

<html xmlns="http://www.w3.org/1999/xhtml"
<?php language_attributes(); ?>>

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