In my experience the problem with the facebook advertising platform is that it doesn’t effectively allow for different types of advertisers to compete on an even playing field. You could make the argument that since they allow for all different (…)

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Facebook ads can be used to gather some pretty useful data for measuring demand for a new product or service. You can target users by using all kinds of demographic and psychographic filters. For instance: you can target only female users who are between the ages of 22 to 25, are single, live in San Francisco are attending UCSF and listen to Jack Johnson (no, i’m not advertising for a date). That’s some pretty powerful control.