“In-stream” advertising startup, Ad.ly, as viewed by AdBlock Plus.

Great deck by Joshua Porter

Is your product sexier than grilled cheese sandwiches? Do people like it better or are more willing to refer a friend to it? I’m willing to bet in 99/100 cases the answer is…NO.

Case and point: Grilled Cheese Sandwiches have a whopping 212,686 fans who are willing to self-identify as Grilled Cheese Sandwich lovers on Facebook!

If most people are not willing to “self-identify” as being a fan or user of your product than you are not alone. It is the rare exception where a product is so fantastic or speaks to a certain demographic in such a way that the users feel compelled to broadcast their affinity to others in their social spheres.

A great example of a product that people self-identify with is the Apple iPod, not only is it an incredibly sexy product but it is made by a company with tremendous customer affinity and good will.

The iPod has 341,820 fans on Facebook.

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