Adam Breckler

internet professional

Category: Advertising

Why can’t I re-target competitors visitors?

With the recent announcement from google about opening up re-targeting through adwords and plenty of venture money flowing into re-targeting companies, there is little doubt that ad re-targeting works.
“The conversion rate is similar to paid search,” he says of Criteo’s retargeted display ads. Retargeted ads are typically clicked on four times more than a traditional [...]

Proof that Ad.ly is spam

“In-stream” advertising startup, Ad.ly, as viewed by AdBlock Plus.

Behavioral Modification: The Fun Theory, Volkswagen Ad Campaign

Facebook Ad Experiments Part 3: This Company Sucks

How do you know if you have found a market with unhappy customers ready for disruption?
Start your mining with a nifty tip via Eric Ries.
Take out an Ad on Facebook/Adwords using the name of the market leader “This Company” and measure the clickthrough rate on the ad.
Ad Copy: “This Company” Sucks