In my previous post on testing market demand with facebook ads, I extolled the virtues of the Facebook self-serve ad platform for testing feature/product concepts with live ammunition.

After further experimentation with the platform, I can state confidently that while there are some interesting opportunities for locally oriented products and service owner’s to take advantage of the city-level targeting, there are some fundamental flaws with the way that the Facebook ad auction functions.

The problem lies in the way that the auction for ad impressions/clicks functions. While Advertiser’s bid on a particular keyword in search advertising platforms such as Google’s Adsense, on Facebook, Advertisers bid on a certain demographic segment.
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I’ve been wondering for awhile, how come in the face of deflationary pressures (decrease in price/performance ratio), the amount of overall $ consumed of technology continues to rise. As it turns out the answer is actually quite obvious, or so it is made to seem by the omniscient Comments (0)