Adam Breckler

internet professional

Month: April, 2009

Product Positioning Lesson Learned

Cuil: Positioned as Google Killer
Cuil is a stealth search engine startup which claims that it can index web pages significantly faster and cheaper than Google.
Outcome: Fail

The Road to Mediocrity is Paved with Best Practices.

No matter which industry you have spent time in, you have undoubtedly heard repeated references to “best practices”. This term is an oxymoron, since if everyone is following so-called “best practices”, they cannot be possibly be best, in fact the “best” that they can be is average.
The simple fact that there are a single [...]

Lebron James MVP Odds: 1:6

Looking for a quick 16.6% return on your investment? Odds makers peg the odds of Lebron James winning the NBA’s MVP award at 1:6, meaning if you bet 6 dollars, you win 1. Seems like a good deal to me.

Web 2.0 with a Business Model

Bucking the trend of “Get big, then figure out how to monetize” these startups had solid business models from day one which weren’t mainly based on advertising.

Originally launched with the name Mollyguard, Eventbrite is an online event registration service that provides organizers of events with inexpensive, easy to use tools to make planning an event [...]