Testing Market Demand With Facebook Ads
Facebook ads can be used to gather some pretty useful data for measuring demand for a new product or service. You can target users by using all kinds of demographic and psychographic filters. For instance: you can target only female users who are between the ages of 22 to 25, are single, live in San Francisco are attending UCSF and listen to Jack Johnson (no, i’m not advertising for a date). That’s some pretty powerful control.